If you were away from work, what would the consequences be?
According to Giuliana, without a Product Manager, the product development process is bound to come to a halt eventually. It all depends on the stage of the development process: at certain times, nothing serious would happen if the Product Manager was no longer there because the projects have been launched and could continue to exist, on the contrary, at other times the project would stop completely. During product testing, for example, the Product Manager's role is essential. It is also important to note that if a decision is even a few weeks late, the impact can be enormous. For example, if the product cannot hit the shelves by the scheduled date, there will be no availability for the customer. In short, according to Giuliana, if the product manager is away, there is no more conductor!
Yann now tells us how he sees things. In the short term, what would happen? I'm tempted to say: nothing. We plan ahead by at least two years (to make a product, improve a product or meet a need with a product or service that does not yet exist). So throughout this development period, the whole process is already underway. If I were to disappear, there would be complications, but the process has already started and can carry on without me. On the other hand, as soon as we look at the longer term, it is quite the opposite. As Product Managers, we are the link between the collections of the past and those of the future. We catalyse the global need, this also involves knowing how to prioritise needs according to the markets. If we drill down to specific projects, one of my most important roles is the usability test. Being responsible for the user's comfort, I am responsible for the final usability tests in order to certify that nothing in the product hinders the user in any way. If I'm not there, there's no one to take care of it.