Quality remains a top priority. Ecodesign must not entail any compromises in terms of product quality. In concrete terms, ecodesigned swimwear performs all the same functions and ticks all the same boxes as swimwear that is not ecodesigned, while also offering the benefits of a design that is aligned with our sustainability initiative.
Ecodesigned products must meet very precise specifications!
Our products must meet at least one of two criteria to receive the ecodesign label:
- A quantitative criterion: The CO2 emissions of the production process must be 10% less than those of an equivalent product. This type of production process must not be detrimental to the other environmental indicators (water pollution, depletion of resources, etc.).
- A qualitative criterion: For example, the product must contain at least 40% of recycled materials, at least 90% of organically grown cotton, be designed using dying techniques that consume less water, etc.
The environmental impact of all our new products must be reduced by 20%, in comparison with an equivalent product. Today, a product is not launched onto the market, if it is not ecodesigned.
We adopt any viable solutions that are available, irrespective of the product type. We concentrate mainly on products that have the highest impact. Therefore, our top priorities are textiles, swimming towels and water sports training equipment.
In 2022, 20% of our turnover and, therefore, of your purchases, was generated by ecodesigned products. Our target is to reach 40% in 2023 and 100% in 2026.
In 2021, we launched our first microfibre towels dyed using the dope dyeing technique.
Traditional textile dyeing techniques consume a lot of water. The fabric must be soaked in large quantities of water in order to be dyed. The dope dyeing technique is different. The colour pigments are integrated directly into the design of the yarn. No need to soak the fabric in large baths full of water. By saving energy and reducing water consumption, this new dyeing process makes your towel more sustainable. Water consumption is slashed by 70% and CO2 consumption by 46%. Also, this process produces towels with colours that are more stable over time and do not fade !